We Go Beyond

I have been the lead creative and designer on B Corp Month over the last two years.

There are currently over 6000 Certified B Corporations (B Corps) in more than 80 countries and over 150 industries.

March marks an annual celebration of all B Corps around the world known as B Corp Month. B Corps from all sizes and industries highlight their impact journey across all of their stakeholders — their workers, customers, community, and the environment.

In 2023, the concept was ‘We Go Beyond’, showcasing the many ways B Corps have chosen to pursue a more impactful path, going above and beyond for all people and the planet. This campaign explored what's possible when businesses think beyond profit. When they go beyond the expected. When they come together to prove beyond doubt that there's a better way to do business.

The identity featured a logo in an upward arrow, working as a flexible mark or sticker that was designed to be placed on any businesses graphics, anywhere in the world.

Repeating type was used to give the idea of endless possibility, and gave the campaign a sense of movement and energy. As well as B Lab’s recognisable Helvetica, I chose a condensed, italic typeface for headlines to inject personality and to practically allow every B Corp to edit assets themselves in every language.

I also chose bright to give a feeling of celebration and positivity, as well as allowing the campaign to be recognisable across the globe.