Behind the B

I have been the lead creative and designer on B Corp Month over the last two years.

There are currently over 6000 Certified B Corporations (B Corps) in more than 80 countries and over 150 industries.

March marks an annual celebration of all B Corps around the world known as B Corp Month. B Corps from all sizes and industries highlight their impact journey across all of their stakeholders — their workers, customers, community, and the environment.

In 2022, the concept for B Corp Month was ‘Behind the B’, aimed at showcasing the work that happens behind the scenes at companies that have decided to rethink the way they do business. This campaign, which was translated into 9 languages, gave each B Corp the opportunity to share more about the actions they’re taking, the impact they’ve already made, the processes they have in place, and their commitment to create a more inclusive, regenerative and equitable economy.

The identity featured a B shaped window, where B Corps had flexibility to place what they do behind the scenes behind the shape. They could also use this shape to place in a B shaped pattern, which is featured across the campaign to give a unique, energetic feel.

With Nice and Serious