The Expanded Dictionary
of Authors

Campaign

WriteNow is Penguin’s award winning programme which aims to find, mentor and publish new writers from communities under-represented on the nation’s bookshelves. They wanted to create a campaign that would get noticed by as many potential applicants as possible.

The campaign sought not just to redefine authorship, but to totally blow it open and expand its definition. By asking the question, ‘What does being an author really mean?’, I created ‘The Expanded Dictionary of Authors’, showing the breadth and diversity of many authors who might not typically spring to mind when you think of the word.

With Nice and Serious