Nesta’s 2030 Strategy

Nesta use their expertise, skills and funding in areas where there are big challenges facing society. Nesta wanted to produce an interactive feature and report that told an inspiring story about where Nesta is headed next.

The concept was based around the idea of ‘expanding impact’, helping to land the strategy’s focus on creating impact in the world at scale.

The animated site is led by an arrow graphic that ‘expands’ out. As arrows expand, a collection of textures and photographs also animate from the centre of the screen. We chose a mixture of grainy textures to get across Nesta’s real world impact. The printed report continued the visual language of expanding arrows and collages in a static form.

With Nice and Serious